About MAG (in brief!) 

At MAG Interactive we make mobile games that feel good. As a part of this fun and dynamic industry, it’s our mission to spread joy to players around the world. With over 350 million downloads globally, we credit our success to our awesome colleagues and we hope you'll join the team!

The Role – Gameplay Designer

We are looking for a Gameplay Designer to join our team in Brighton. This is an exciting opportunity for someone who is passionate about casual mobile gameplay and wants to help shape games enjoyed by millions of players.

We're looking for an experienced designer who understands what makes core gameplay engaging, rewarding and fun. You'll bring expertise in level design, gameplay optimisation and player engagement, helping us elevate existing gameplay experiences.

Working within a small team, you'll collaborate with talented colleagues who care deeply about creating exceptional player experiences. You'll have the freedom to explore ideas, solve gameplay challenges and see the direct results of your work in our live games.

This role is ideal for someone with a strong foundation in level design who is ready to apply that expertise more broadly across gameplay systems, progression, balancing and player experience.

What You'll Be Doing

• Take the lead on defining gameplay design principles and best practices across the team.

• Design, build, test and refine levels and gameplay experiences within our live mobile game cores, such as Match-3 and Tile Blaster.

• Take a hands-on role in level creation, crafting engaging player experiences and continuously iterating based on player behaviour and performance data.

• Optimise gameplay systems, progression and balancing to improve engagement, retention and player enjoyment.

• Collaborate closely with designers, developers, artists, product leads and analysts to identify opportunities and implement improvements.

• Use player insights, analytics and market knowledge to inform design decisions.

• Explore and utilise AI to improve design efficiency, testing and optimisation while maintaining a strong focus on quality.

• Analyse competitor games and market trends to identify opportunities for innovation.

Your Skills & Experience

• 3-5+ years of experience designing levels and gameplay for successful casual mobile games with significant revenue & DAU.

• Strong experience working on Match-3, Tile Blaster, or similar puzzle-based mobile titles.

• Proven experience building, shipping and iterating on levels within a live game environment.

• Deep understanding of core gameplay design, progression systems, engagement loops and player motivation.

• Experience balancing gameplay experiences to optimize fun, challenge and retention.

• Strong knowledge of the casual mobile gaming market and key competitors.

• Understanding of how AI tools can support gameplay design and content optimisation.

• Experience using data, player feedback and testing to improve gameplay quality and performance.

• Experience working with Unity.

• Excellent communication skills and the ability to collaborate effectively across disciplines.

• Fluent in English (written and verbal).

Perks and Benefits

• Generous company bonus

• Company mobile phone and contract

• Favorable pension and private health insurance package

• Flexible work hours 

• Seasonal kick-offs

• Gym allowance

• Generous learning and development budget

• Monthly After works

• Enhanced parental leave 

• Company wide carbon off-setting and CSR initiatives

• Free Swedish lessons (if you wish to learn a new language!)

At MAG, we want all of our employees to feel valued, appreciated and empowered to bring their true selves to work!

Our recruitment processes are designed to prevent bias and discrimination against people regardless of; gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, or any other aspect.

About MAG

We are MAG Interactive – a leading mobile developer and publisher of casual mobile games built on a wealth of creativity and passion. We thrive on creating quality experiences that make our players want to come back for more. And Players agree! Combined, the Company’s games have been downloaded more than 350 million times. We create a good times factory with a global reach that continues to grow.

We are all part of a creative, positive and trusting environment where everyone has a sense of ownership over their activities and pride in their work. This open and collaborative working culture at MAG is key to our ability to continuously create top notch games.

Every game released from MAG Interactive has reached a multi-million player base and reached the #1 position in its category in a large number of countries. Our games have been selected Best of Google Play, Best Of App Store by Apple and have reached the #1 word game spot in over 100 countries.

MAG Interactive was founded in Stockholm in 2010.